Pinterest Group Boards: Are They Still Relevant In 2018?

Pinterest group boards are a popular marketing strategy for bloggers, however there are changes happening at Pinterest. Based on comments from Pinterest, one of these changes is the future effectiveness of Pinterest group boards. I’ve noticed many bloggers dismissing this revelation from Pinterest – claiming their group boards are the only reason they get traffic. This has lead to lots of confusion in the Pinterest marketing world. Do we use group boards or not?

For the past month I’ve run a test where I gradually stopped pinning to group boards, started creating new pin images for all 150+ posts on Mommy Is A Wino, and then ONLY pinned them to personal niche boards. I explain the results of this test a little later in the post. Suffice it to say, I will not return to using Pinterest group boards again any time soon.

By not following the advice of well known Pinterest experts and instead following the advice that Pinterest has given in interviews, I have had fantastic results. I highly recommend you read through the entire post to understand what Pinterest is telling us as well as how to apply this information for yourself.

What’s Going On With Pinterest?

Pinterest is a business going through massive changes right now to further build their business. So ask yourself, ”What is Pinterest’s business?”

Pinterest is in the business of sharing content that users find useful. Additionally, they are in the business of sharing the content creators produce to their users. Without content from the creators – that’s us as bloggers – they have no platform.

Pinterest understands this. They also understand that if we, the creators, find success organically with their platform we are more likely to spend money on promoted pins. They need us more than we need them. We have other options besides Pinterest to drive traffic – like SEO.

Pinterest cares about us. Sometimes it doesn’t feel like it, but they do care. They continue to make changes in order to make sure that their platform is helping us, the content creators, get our content in front of the everyday users. The relationship between content creator and Pinterest is getting stronger. There will be some growing pains, and we will need to make changes in order to adapt.

Pinterest Group Boards

In a recent interview, employees from Pinterest made some interesting statements about group boards. At the 37 minute mark in the Buffer interview this was said:

The way you should be using group boards is if you are collaborating with another profile or pinner on something. Don’t use it as a way to drive traffic or gain distribution because that is not the original purpose of group boards. Something you’ll see over time is group boards will become a less effective strategy for gaining traffic. We are actually starting to down rank some of the content coming out of group boards just because we see that users like to see content from people they are explicitly following rather than seeing content from all the collaborators. We are definitely trying to promote content from the boards and users than the collaborative. Use group boards if you are collaborating on a project don’t think about it as a way to build traffic or things like that.

I know that is a long quote, so let’s break it down.

The Original Purpose Of Group Boards

“The way you should be using group boards is if you are collaborating with another profile or pinner on something. Don’t use it as a way to drive traffic or gain distribution because that is not the original purpose of group boards.”

The original purpose of Pinterest group boards was to collaborate on things like sharing home decor ideas between husband and wife or to share Christmas shopping lists between parents and children.

The purpose of group boards was never meant to be a way to borrow audiences and drive traffic to your blog. While this was useful it was not the original purpose. Pinterest does not want group boards to be used for this purpose.

Think of it this way – if the original use of group boards was to collaborate with friends and family on projects, is Pinterest really paying attention to pins on group boards? Those pins are meant for personal projects, not to drive traffic. Why would Pinterest organically promote pins on group boards when they most likely won’t appeal to anyone other than the people you are collaborating with?

Pinterest Group Boards Will Be A Less Effective Strategy

“Something you’ll see over time is group boards will become a less effective strategy for gaining traffic.”

Remember, this is straight from Pinterest. If you are wondering how this will happen let’s talk about how group boards have been working.

You join a group board and in part of joining this group board you are following that board. The smart feed and follower feed have been showing group board contributions (pins to the board) within those feeds.

When you see someone re-pin your pin from a group board chances are pretty high that that pin showed up in the stream of another group board contributor. This is good, and their followers now see your pin on their board because they re-pinned it from their streams.

While it is “proper etiquette” to go to a group board and re-pin from that group board, it’s unlikely that most people have the time to go to 50ish group boards in a day to repin. It’s also unlikely that every contributor on each of those boards even has time to do this weekly.

As a workaround to this time limitation, contributors have relied on pins from group boards showing up in our smart feeds and follower feeds in order to stay active pinning from group boards. What if suddenly Pinterest were to stop showing pins from group boards in smart feeds and the follower feed – would anyone actually pin from the group boards? As much as we all like to play the part of “perfect Pinterest user”, none of us are. We try our best but who’s got time to track and care for that many group boards?

Pinterest Users Prefer Content From People They Follow

”We are actually starting to down rank some of the content coming out of group boards just because we see that users like to see content from people they are explicitly following rather than seeing content from all the collaborators.”

When you join a group board you are, essentially, borrowing the owner’s followers. However, when you pin to a group board, you are still the owner of your pins. Pinterest is telling us here that pinners do not like seeing pins from people they do not follow. So going forward it’s not unreasonable to expect that if someone follows a group board, but they do not follow you, they may not see your pin in their feed given that Pinterest is saying they are down-ranking pins coming from group boards.

Overall, if Pinterest is not prioritizing group board pins in feeds anymore, you will see a decrease in your group board traffic. That decrease may not happen today, it may not happen for a month, it may not happen for a while but it will happen. When it does, will you be prepared?

Should You Stop Using Pinterest Group Boards?

I’m not comfortable telling you yes, but I’m also not comfortable telling you no. You are going to have to analyze your group boards, do some testing and figure this out for yourself.

Unfortunately, there is no objective way to actually tell if a group board is working well for you or not.

You can find out some information on a group board from Tailwind*, however, they do not give you the full picture. Unless every person on the group board is on Tailwind and allows Tailwind to track their Pinterest account, you will have incomplete stats because not all board activity is presented.

The fact of the matter is you can only see how group boards are doing if you are watching your notifications closely. Additionally, keep in mind that you are going to see a lot of repins from group boards versus personal boards if they are the only boards you’re pinning to. Make sure you are pinning to your personal boards with the same frequency as your group boards to determine how your group boards are performing compared to your personal boards and also which group boards are good for you. Ask yourself if they are really worth your limited and highly valuable time as a blogger.

Creating Niche Boards

Even if your Pinterest group boards are rock star traffic producing gold mines you still need to focus on your personal niche boards. If, for whatever reason, Pinterest does stop showing pins from group boards you don’t want to have to start all over again from scratch.

Having strong personal niche boards will help you become a more established Pinterest user and drive more traffic to your blog. Most importantly, it means you are prepared if group boards stop producing traffic for you.

It’s not enough anymore to have a food board, home decor board, DIY board and other generalized boards. You need to niche them down. Turn your food board into breakfast, dinner, and desserts. Once a board has a lot of pins niche it down further and continue to do this repeatedly.

The reason you want to do this is simple. If you have a roundup post of dinners, you now can pin that single post to several different boards. More niched boards for your pins also makes it easier for Pinterest to identify what your pin is and show it in relevant search results – increasing the likelihood of your pins being found, repinned, and clicked.

Additionally, there is nothing wrong with having several niche boards that are all on the same topic. For instance, I have Parenting Tips, Motherhood, Toddler Life, and Raising Kids. The pins on all four of these boards will fit on any one of these four boards. However, that is 4 places that I can add a pin for a parenting post.

Create new niched boards weekly. Update your account weekly. Stay on top of your boards and keep building them. When a personal board is no longer providing enough traffic or is not getting interaction, I recommend creating a new niche board using new keywords and archiving or deleting the board that isn’t working for you anymore.

Remember – before you delete or archive a board to move all your old pins to the new board. A pin has a long lifespan and you want to make sure you don’t delete them.

My Strategy

At this point you are probably extremely interested in what my new strategy is and how well it’s working out for me. Below you will find everything I did throughout the month of June as well as my results from switching my strategy away from pinning to Pinterest group boards and only pinning to personal niche boards.

My Niche Boards

When I started my new strategy of avoiding and not pinning to group boards, I had already had several pins scheduled in Tailwind* to go out to Pinterest group boards through roughly half of June. I left them alone, resulting in a slow decline of pinning to group boards.

The first thing I did for this new plan was create several new niche boards. When you are creating your new boards pick a keyword for the title. Don’t get fancy, just use a plain keyword for that board. For example, if the board is about parenting you can use a keyword like “Parenting Tips” or “Raising Kids”.

When you create a board using that keyword, Pinterest will recommend pins for the board. If the pins do match the boards keyword go ahead and write out a keyword rich description. If the recommended pins do not match what you want for the board, delete the whole new board and try again with a new keyword for the name.

Next, add a couple of your pins to this board followed by filling the board with great third party pins. Once you have 20-30 pins on the board go ahead and start scheduling out your new pins and new third party pins to the board.

Scheduling Pins

If you haven’t already guessed, I use Tailwind to schedule out my pins. This can be done manually as well, however you will likely need to do some hefty tracking in a spreadsheet. My pinning strategy can easily be managed by creating Tailwind board lists.

A board list is a group of boards that you designate. I use the lists to put like niched boards together for easy scheduling. Going with the previous parenting niche – I have Parenting Tips, Raising Kids, Motherhood, Toddler Life, Activities for Kids, Toys and DIY for Kids, and Pregnancy boards all on one list.

If you are a niche blogger you may not need to create a lot of board lists. For lifestyle bloggers, however, you will need to set up several niched board lists.

Once you have your board lists created it’s time to start your pinning strategy. First, create 2 or 3 new pin images for each blog post. You can take your time creating images. I am still working on updating and creating new images for all of my blog posts.

When I schedule my post “How Busy Moms Can Feel More Human”, I pick my parenting board list, but I remove the “Activities for Kids” and “Toys and DIY for Kids” boards since this post doesn’t apply to them.

For my example, we’ll assume I have 3 new images to pin.

I schedule image #1 on day 1 with a 1 day interval, then image #2 on day 2 with a 1 day interval, and finally image #3 gets pinned on day 3 with a 1 day interval. The 1 day interval means that the image will be pinned to 1 board a day.

Here’s how this plays out:

  • Image #1 gets pinned to board #1 on day 1, board #2 on day 2, and board #3 on day 3.
  • Image #2 gets pinned to board #1 on day 2, board #2 on day 3, and board #3 on day 4.
  • Image #3 gets pinned to board #1 on day 3, board #2 on day 4, and board #3 on day 5.

Each image gets pinned to each appropriate board, staggered across the boards, and only 1 time per day.

I schedule approximately 50 pins a day through Tailwind*. If you run a multi niche blog, like mine, you will want to try to space out similar pins over the course of a few weeks.

For instance, a post in one category starts on day 1. On day 2 you start pinning something from a different category and then another category on the day 3 and so on through each of your categories. This way you aren’t pinning clusters of the same category to the same boards each day and not pinning to those boards for days on end when you start pinning in the next category.

There was one point in the scheduling where my schedule was filled with nothing but my own pins. THIS IS OK. Pinning 3rd party pins is not necessary. We do it mainly so that we can stay active on Pinterest throughout the day. Pinterest does not reward or punish accounts based on the number of 3rd party pins they repin. The pins from your confirmed website are the ones that matter.

Pin Descriptions

Everyone has their own take on how to handle pin descriptions. Here’s mine.

In your pin descriptions, use a keyword phrase at the beginning. Then add a couple of keyword rich sentences explaining the post. From there add up to 20 hashtags.

I set my descriptions up inside of my actual blog post for the purpose of being making it easy to control and change descriptions as needed. To do this, add this

<img src="/example/pinterest/image.jpg" alt="alt attribute" data-pin-description=”Insert description here”>

within the img tag of your Pinterest images. Pinterest will use this description on every pin created from this image – including those pinned by visitors to your blog.


My traffic has grown dramatically since I adopted this new strategy. I’m seeing more traffic on my pins that have never touched Pinterest group boards than I ever did on the pins I created originally and pinned to group boards repeatedly.

While the only thing that I changed from the old to new images was that I recreated them using a smaller size of 600×900 pixels in order to use the Pinterest recommended 2:3 size ratio. It is important to keep in mind that even though these are slightly different versions of each other, Pinterest will treat the new image as being completely different from the original.

Additionally, the titles and most of the description are the same between the old and new pins.

Below are two screenshots giving you a representative example of the difference I’ve seen in traffic. The first pin shown here was created prior to adopting my new strategy.

Pinterest Group Boards Screenshot 1

The second pin was only pinned to personal niche boards.

Pinterest Group Boards Screenshot 2

As you can see the second pin is doing far better than the first pin that was shared out to multiple group boards with large followings.

My traffic has also been climbing throughout the month of June. In the graphic below you see where my traffic was through all of May and how it’s growing through June.

Pinterest Group Boards Screenshot 3

While not all of this traffic can be purely associated with Pinterest, the majority of it is.

How Pinterest Combines Statistics

I mentioned earlier that it is important to keep in mind that in Pinterest’s eyes these are different images. Here’s why. The stats for your pins of the same image will get lumped together to show it’s overall performance. The first screenshot of the original pin shows the aggregate performance for that image across many pins.

However, the statistics in the second screenshot do not include ANY of the activity from the original pin because these are different images and therefore their statistics won’t be grouped together. The increased activity from the new image – that never was pinned to a group board – does not include any previous activity from the old image – making the performance of the “personal board only pins” even more impressive.

What To Do After The First Round Of Updated Images

Very important to note: do not continually repin the new images again and again to your boards. Once an image is pinned to all of it’s relevant boards your focus should be on creating new images for that post. The key to success is to continuously create new pin images for posts.

Once I’ve completed the process of creating the first round of new images for all of my 150+ posts, my plan is to continue creating more new images for each post but at a slightly slower pace.

I will create 1 new image for 2 or 3 blog posts each day for 5 days per week and then add those images into my pinning schedule. If you’re not already a pro at creating new pin images, as you create them repeatedly it will go faster as you go along. It now takes me only 30 minutes to create 3 new images.

Don’t forget that any NEW blog content will get 3 different pin images when the post goes live to add into your pinning schedule. You are consistently creating new to Pinterest content with this strategy.

Don’t worry if a post refuses to take off. Either update the post’s content and try again with more new images or you can let the post sit on your blog as-is and move on with new content. Not every post is going to be a winner.

Other Perks

Aside from the increased traffic to my blog, the biggest perk that I’ve found by using this strategy is the time savings. While it may take some time up-front to set it up, not needing to find, apply to, and monitor Pinterest group boards has been a tremendous time saver.

I have used this extra time to focus on updating posts for improved SEO and into my beginning contributions here at Blogging Tech Tips.

Another improvement I’ve seen since adopting my new Pinterest strategy is my follower count has been growing substantially and faster than ever before. I struggled for nearly a year to get up over 4,000 followers, but within a month of my new strategy I have surpassed this goal and now have over 5,500 followers and growing.

The Plan Of Action

Armed now with this knowledge, backed by statements from Pinterest, you now have to choose how you wish to proceed. Whatever you decide to do, is up to you. I advise you to be wary of the many “Pinterest Experts” whose advice goes against what Pinterest is telling you or is overly complicated for the sake of making themselves look like only they have the answers. The reality is that a winning Pinterest strategy is actually very simple.

If you do decide to adopt my strategy, be mindful of changing up your pinterest behavior too quickly. Take everything slow so as to keep your new behavior from looking suspicious to Pinterest’s spam bots.

Finally, stay on top of new updates from Pinterest. Remember, Pinterest wants their business to continue to grow. To do this, they need our help and they aren’t going to steer us wrong. As I mentioned at the beginning, it’s our content that keeps their site alive. Listen to Pinterest and follow their advice.

Thanks so much for reading! If you found this content helpful, please be sure to subscribe to Blogging Tech Tips email list.

Pinterest Group Boards: Are They Still Relevant In 2018?

Pinterest Group Boards: Are They Still Relevant In 2018?

Pinterest Group Boards: Are They Still Relevant In 2018?

Crystal Fogleman

Crystal blogs at and Drawing upon her own experiences running multiple successful blogs, she's joined forces with her soon-to-be husband here on Blogging Tech Tips to help educate new bloggers on what goes into starting and running successful blogs.

61 Responses

  1. This is the most common sense approach to Pinterest I’ve heard yet. Group boards and rep inning the same images was frustrating me and I can only imagine what it does to my followers! My Tailwind schedule is running out so the timing is perfect and I can’t wait to implement your strategy!

    • I was doing the same thing and it got extremely difficult to manage. This strategy allows me to set it and forget it so I can focus on creating more content and doing more for my blog. Additionally, I have the time to take on other projects like teaching common sense marketing strategies here.

  2. Sowjanya says:

    Hi Crystal,

    This post is stellar and absolute gold. Hats off to your NEW strategy. As I said earlier, I was also updating my old posts but was pinning them to group boards. They initially took until mid of June. By the end of June, the traffic slumped?
    The new update might be the reason for the downtrend.What do you suggest for people with even lesser number of followers.

    One more query, I blog about finance n blogging, can you explain a bit more about how to pin in these two categories.

    Finally, do you upload your pins to the blog everytime you create a fresh batch or upload them directly to pinterest?

    Some say, the best of board is the first place to pin too, while I pin to the most relevant personal board, what’s your take on this?

    I think, I’ve asked to many questions..

    • Use strong keywords for both finance and blogging. Finance boards get put under the “other” category and blogging boards to under “Technology.”

      I upload directly to my blog. A lot of times when someone comes to your post from Pinterest and then decide to pin it themselves they will most likely want to repin the same pin they came from. Additionally, it’s easier to monitor the pin descriptions or change them as needed if the pin is uploaded to a blog post.

      I pin first to the most relevant board and then I schedule out to all other relevant boards. Only after a pin gets pinned to relevant boards do I then pin it to my best of boards.

      I hope I answered all your questions, feel free to ask anymore you have. Thank-you for the read.

      • SOWJANYA says:

        Thank you Lynn!

        I appreciate your advice.Silly me, I put both under technology. I need to change them right now.

        Regarding both these categories:
        How to schedule them effectively on tailwind?
        Like can I pin from both categories on the same day or pin alternatively…

        1 pin from finance, next day 1 pin from blogging and 3rd day finance again…

        • Because the pins are on different subjects you don’t need to worry too much about pinning them on the same day. It’s only when you are pinning the same subject matter that I recommend pinning 1 post one day and the 2nd the next. This way you are pinning on the different subjects throughout the day instead of only one subject in a day.

  3. I saw a comment from you explaining this in a blogging group last week, started implementing it and had 2 of my highest traffic days EVER the past two days.
    I’ve always been wary of group boards because of how darn long it takes to truly organize a strategy and it makes me excited to see that growth without having to use them!!

    Thank you so so much for sharing this, I’m amazed! Xo

  4. Hi thank you so much for this post. I’m a new blogger. I have 15 posts.In the last 7 days, I created new images for most of my posts. I’ve pinned all my new pins to my personal boards. Are you advising me to do new images for these posts ? Also because I have so few posts, I cant have an interval in pinning. Any advice you can give me would be most welcome. My Pinterest stats havd improved great,y since I started pinning more to my personal boards but traffic to my blob is very poor.

    • I recommend focusing on creating more content for you blog for the time being. I create 3 different Pinterest images for every post and they get new images about once every 3 months. 3 months is the approximate half life of a pin. This means any individual pin will get the majority of it’s traffic within those first 3 months.

  5. Debrah says:

    This is a wonderful post and thank you for sharing your strategy. I’ve got some new boards to make as a result of reading it but having a system to follow will be so helpful.

    I’ve been using Pinterest to make pins and I’m a little (translation: ‘lots’) confused over where you get to add a description that will contain my chosen keywords/description. Do you possibly have a post that talks about this sort of thing? I’ve been using Canva and a WordPress blog but I have zero knowledge about coding ……

    I’ve also been wondering something about Tailwind and perhaps you have any idea what this is all about. On Tailwind, I usually wind up with an assortment of failed pins. The reason given is almost always that it links back to Pinterest. What does this mean and what can be done about it? I usually wind up just deleting them which is a waste of the time spent pinning in the first place.

    Any suggestions would be so appreciated or pointers to posts or videos! And thanks again for this post, I learned so much from it.

    • I’m assuming you are using a page builder for your blog posts. If you switch in wordpress to the text you can find the images you enter. In the “img” tag of the html after the “alt” tag enter data-pin-description=”All your Keyword Phrases Here and hashtags here.” Pinterest will pull the description you want from this description tag.

      You are doing exactly what I do with failed pins on Tailwind. However, I don’t often get that “pin links back to Pinterest” reason. I suggest pinning either for Tribes if you are apart of any or directly from the stream. If you don’t have the Tailwind browser extension yet make sure you install it as it will help you schedule pins directly from other blogs or your own.

      • Debrah says:

        Hi Crystal,

        So sorry for taking so long to respond to your great reply. Too many things on my email lineup I suppose.

        But I noticed it when I came back to read your excellent post. It’s been very helpful and I just wanted to refresh my mind on a couple points. So thanks for those.

        And this suggestion of yours about getting into the image tag sounds like maybe something I can do. I’ll probably set up a dummy post and just see what I come up with if I follow your directions here. So thanks for this too. Hope you’re having a nice day.


  6. Jojo says:

    Thank you for this detailed post about your experiment! I’ve read other bloggers who are also doing Pinterest experiments, but they’re launching new blogs in popular niches, like ketogenic diet. It’s good to see that these tactics also work for established lifestyle blogs.

    I came to this post after reading your posts about seeing an upswing in traffic after switching to manual pinning. I assume that manual pinning doesn’t play an important role in your new strategy. Right?

    • I started using Tailwind a few months ago and it’s been a huge time saver for me. If you are only manually pinning than I highly recommend that you use some sort of spreadsheet to keep track of your pins. Tailwind makes this strategy easier but it’s not impossible to do it manually.

  7. Kimberly says:

    This article is so informative and helpful. Thank you! I’ve read countless blog posts on this subject and every single one of them beats around the bush. I can’t wait to read more from you!

    • When I found what worked I knew others would want to know what worked too. So I decided to get the information out there for free so others can have successes too.

  8. Hena Bilal says:

    Hi Crystal!
    I think this is the gazillionth time I’m reading your post. This is premium advice!
    I also see that my new boards get more activity than the old ones. So when I make a new one, should I archive the old one (or delete it?)? Will this affect my overall profile performance if I still have low performing boards showing?

    • I haven’t yet tried to archive older boards, or delete them. I just continue making new ones. Pinterest, in their interview with buffer, recommended archiving old boards so I don’t see anything wrong with that. I don’t believe it will affect your overall performance if you archive a board.

  9. I have a question about making new boards when the board stops performing or getting traffic. You suggest moving all the pins from the old board to the new board before deleting or archiving. Does this mean that I should actually be creating a new board versus renaming and rewriting the board description?

    • Yes. Pinterest keywords boards in the same way that they keyword pins. If a board isn’t performing as well it may have keywords attached to it that don’t really help it, even if you change the name or description the board will still have wrong keywords attached to it. So the best case scenario for this is to create a new board with a strong keyword or keyword phrase as the board name. A keyword rich description too. Then only move your blogs pins from the previous board to the new board. Search for the keywords you are using on the board and pin a few pins from each search result to fill up the board a bit. Finally, archive or delete the old board.

      • Thank you so much! Another question: how long do you give a newly created board before deciding if it’s a dud?

        • It all really depends. It could be a couple of weeks or it could be a month. I keep an eye on the boards and create new ones often because I run a multi-niche blog. At a minimum I would give a board about 3 weeks to start producing if it doesn’t then try something new.

  10. Sumit says:

    Will this work with low followers as I just have 300 followers and how many pins you pin per day (total) and how many new pins per day?
    I have implemented this strategy 2 days ago and i don’t have much traffic (or is it too soon to expect some results).
    I am not pinning to group boards now, just pinning to relevant boards.

    • I know there are some people who have low followers and are finding success with this strategy. It really all boils down to using the correct keywords for the content you are pinning and making sure the boards have the right keywords too.

      Pinterest is a long game. It often times takes a week or more for a pin to take off. On the blog that I tested this strategy with I pin about 50 pins per day. I will caution you that I have plenty of content in order to pin that much. If you have less content I would recommend pinning 20-30 times a day. Make sure you aren’t pinning the same URL to the same board on the same day.

      • Togi says:

        I just read your article and your comment, and I realize that I made huge mistake. Because my pin strategy until now is fill one board per day with one article only.

        I can make 3-5 simple pin design per day for my one article.
        The example is:
        – I choose one article per day, let say my article title is “Best Place in Rome”
        – In morning I made 5 design about it.
        – After that I scheduled that 5 pin for tomorrow on same day, but with different time.
        – Next day I change to my other article and do the same.

        So my question is can I suddenly change to your strategy? If can, should I reschedule my old pinned post that I wrongly scheduled?


        • Alright what you can do here is simply shuffle your queue. When you look at your schedule in the top right corner where you see all the small icons of your scheduled pins hit shuffle. This will space out all your pins. You can also click and drag pins to different times and days.

          Make sure you are utilizing that interval on all of your pins. I go in depth about my entire Pinterest strategy in my new book, “Group Boards Not Required.” It will be released later this month with in depth guides on how to follow this strategy using Tailwind or Manual Pinning.

  11. Such a great strategy!! Excited to try this! Question: have you done any experimenting on sectioning your boards vs. brand new boards? Any thoughts on one vs the other to niche down? Thanks, Crystal. Seriously such great info!!

    • I have sectioned some boards when sections first came out. Since then I’ve stopped doing it so that I can focus on creating more niche boards instead. The more boards you have the more places you can pin your pins. I view more niche down boards as being better than less boards that are sectioned.

  12. Paul says:

    Hi Crystal, thanks so much for this article. I found there’s very little good info on Pinterest online, so I’m really glad I found this post of yours which is great.

    I have a question about your board creation explanation, quote: “It’s not enough anymore to have a food board, home decor board, DIY board and other generalized boards. You need to niche them down. Turn your food board into breakfast, dinner, and desserts. Once a board has a lot of pins niche it down further and continue to do this repeatedly.”

    About that:

    Do you mean to now create both food And breakfast, dinner, plus desserts boards etc? Or just those latter niche boards, skipping the broader food board altogether?

    I’m a travel blogger myself. I write in-depth travel guides. For Kyoto for for example, I’ve written 5 different detailed guides on different topics related to the city. Things like, things to do, where to stay, how to get there etc.

    I do this for every destination that I cover.

    But I’m not sure how I should best structure this in concept in Pinterest.

    Should I for example create a destination named board such as “Kyoto” for each destination that I cover? Or is that too niched down? I only have 5 Kyoto articles, so I can’t also keep adding new pins from my own site to that board forever. On the other hand, it would be by far the most relevant board for my Kyoto articles. I’s currently the only destination I cover in Japan.

    Then thinking broader, I’m also thinking of adding the board “Asian Travel Destinations”, since I have plenty of articles that fit into that keyword category, and will have enough new ones so I can keep adding to it also. Would this be a better board idea? Or would it be good to do Both the Kyoto and Asian Travel Destinations boards?

    Additionally, in relation to your earlier quote about food vs dinner boards. where dinner equates in broadness somewhat to Asian Travel Destinations in the travel niche… Would it be good to create multiple keyworded boards in the same broadness range as Asian Travel Destinations also, such you did in the food niche with dinner, breakfast etc?

    Basically what my question boils down to mostly is. How broad and how niched down should we make our different boards? …

    Should they all be somewhat broad like breakfast, but not too broad like food? Or should we make a whole range of boards, from very broad like “food” and “travel guides” to specific like my Kyoto board?

    • Ok for the travel niche I highly suggest having several broader boards. Asian Travel Destinations, Asian Travel Attractions, Asian Cities, Asian Travel Photography, Asian Travel Guide. It never hurts to niche it down further as well and use Kyoto Travel Guide so on and so forth. Also having super broad niches Travel Guides, Travel Tips, Travel Destinations. Those super broad boards will hold all your posts, and then you niche down the different continents or countries, then you can niche down to states, territories, and cities too. You could then potentially have 6 to 15 or more boards that one post would go to increasing it’s exposure and helping Pinterest to decide what each of your pins is about.

      • Paul says:

        Thanks for your reply Crystal. I did that and my more niched down boards perform best so far.

  13. Giselle says:

    Hi Crystal! I’m so happy I found this site, this post, these comments and YOU!

    I’m absolutely amazed by your knowledge and your kindness in answering all these questions! You are helping so many new and already established bloggers!

    I can honestly say I’ve won the Pinterest lottery today! LOL
    I can’t wait to start using the strategies suggested here!

    Thank you so much!

  14. Elle says:


    I can’t tell you how relieved I am to have stumbled upon your site! I have been looking for the “new” pinterest tips everywhere and most sites still claim that group boards is the answer. I know from other people’s reports that this algorithm has significantly changed in the last few months but it’s been very hard to find what it has changed TO. This is incredibly helpful. I have published a few posts but sadly my “good” numbers actually look like your bad ones – LOL. Also my followers seem to have dropped off (I was getting a handful of new ones each day and that has stopped completely) but I really think Pinterest goes through dry spells just judging off the couple of months I have been paying attention so far. Do you think this is the case?

    Also, do you think pinning 3rd party content daily is important? Or just your own posts? Someone said that 80/20 is the suggested rule for pinning 3rd party/your posts but that she actually does 20/80 – as in 20% other people and 80% her posts – this seemed to work for her. At this point I feel like I’m mostly shooting in the dark.

    But I sure do appreciate your insights.


    • Hi Elle,

      It’s common to feel that way with Pinterest. There are dry spells where traffic from Pinterest will remain stagnate. I find to get that extra boost you can create 5 new niche boards and fill them in with third party pins and your own pins. That always seems to please the Pinterest algorithm.

      I actually rarely pin other peoples pins. When I do it it’s to build up a niche personal board so Pinterest knows what that board is about and keywords it properly.

      I found since no longer pinning to group boards my follower numbers rise by about 50 people per day where as I was lucky to get 5-10 a day before. Pinterest is a long term play. Keep creating new content on your site, new pin images for older content, and keep pinning daily. That is all Pinterest really wants.

      I’m glad you found the post helpful.

      Thank-you for reading,

  15. Jen says:

    A Few questions:
    1) When you create a new image, do you pin from the blog post or just create a new pin on Pinterest directly?
    2) Do you pin right away to your “Best of” board and THEN schedule to your boards?
    3) When you have a new blog post, you mentioned creating 3 images right away… do you start scheduling all 3 images right away or schedule one and wait on the other two?

    Thank! This information has been great!

    • Hi Jen,

      1) I hide my images in my blog post and schedule the pin directly from my blog post. I do not upload to Pinterest because if I’m having a lazy week I can just change descriptions on the pins in my blog post and schedule them out again without changing the image. While it’s not AS good as creating new images it still acts as a new pin with a different description. Additionally, because the pin is uploaded to my media library it’s super easy for me to prove that a pin image is mine if it is stolen.

      2) I pin to the most relevant boards first and pin to the best of board last. This helps Pinterest to determine what the pin is about in order to show it in the correct search results and recommended pins.

      3) I schedule my pins to start in intervals. Pin 1 starts on Day 1. Pin 2 starts on Day 2. Pin 3 starts on Day 3. This way I never have the same pin or url going to the same board on the same day.

      Hope this helps.

  16. Hi Crystal,

    Loved your post and the whole blog in fact!

    I’m in the early stages of setting up my blog and am a complete newbie to everything blogwise, including Pinterest. I’ve followed your post on the most part but as I haven’t started using Pinterest, and have only used it a little personally, it doesn’t all make sense. My biggest issue is trying to figure out where to start. I have an idea of what to write about but want to be a bit more clued up before creating content. I don’t want to have to re-write it all or find out that there’s no demand for that content etc or it’ll be too difficult to market it (if that could be a conclusion?)

    I started reading your “Using SEO…” post but then jumped into this one. So will go back and finish that.

    But re Pinterest, can you give me any tips to get started? Obviously when starting out my boards will look very empty, or can I fill them with 3rd party pins? And how often must I make new pins? Should I wait until I have 10 posts or so before publishing and then start with pinterest at the same time? I think my blog will start out quite broad (lifestyle/parenting) for want of knowing where to focus and I don’t know if that will make it easier or harder but if I don’t get started with something I’m afraid I never will!

    On a side note, I notice that the graphics in your posts are different from the ones available to pin, so that you can fulfill the ratio that Pinterest recommends. How do you do that? Do you hide that image when you click through to pin and then have a choice of different ones? Maybe I’ve seen a post about that….

    Thanks so much for any advice! Will keep reading all your posts!

    • I am currently working on a Pinterest Ebook that goes through a lot of these things in detail. For now though I will happily try to answer your questions.

      -Absolutely use 3rd party pins to start the process of helping Pinterest to understand what your board is about.
      -I make new pins almost every day but I have over 180 posts on my one blog. I would say give pins and your post about two months to age and then add one new pin to the post. You’ll get into a rotation while also helping you be faster at creating new pins.
      -If you know what your niche will be go ahead and start your Pinterest now. On my most recent blog when I launched I posted 9 posts and then wrote every single day after the launch. I had worked on curating my boards with third party pins for several weeks before hand. I didn’t see actual growth until I launched and started pinning from my blog but when I did it grew pretty quickly.
      -While it’s easier to have a specific niche with Pinterest, it’s not impossible to have a lifestyle profile where you have boards on several different subjects.
      -We do hide Pinterest images on this blog and on MommyIsAWino. I also hide a couple images on my brand new blog. It really depends on your theme what pictures you display as your featured image and if they are the Pinterest recommended sizes. I do recommend hiding Pinterest images inside your post as it makes it easier to schedule and pin, but it also gives you a place to help prove the image belongs to you should it be stolen.

      As far as where to start with your niche I highly recommend reading our two part collaborative posts Find Your Niche/Deciding What to Blog About and Using SEO to Find Narrow Blog Niches. By harnessing Pinterest popular niches and SEO you can narrow down your niche to something that is popular on Pinterest but also can rank with SEO driving even more traffic to you.

      • Thanks so much for your advice. When do you think your book will be out?

        When you say “I would say give pins and your post about two months to age and then add one new pin to the post.” Are you saying to only start with one pin per post and then add them after the post has aged? Or start with 3 and then replace 1? Or start with 3 and then add 1?

        I’ve read both those posts and am making progress in that department!

        Thanks again

        • Hi Sarah,

          I’m really excited for this book to be completed. It’s got some amazing tips that will help people manage Pinterest in a way that it doesn’t completely take over your schedule, while still giving you loads of traffic. It’s taken me 4 years to finally get it figured out so getting all that information organized and in a easy to understand guide takes a bit of time. I’m hoping to release it by the end of the month.

          I always start posts with a minimum of three images. You can add or replace with a new pin after 2 months. It’s up to you how you want to handle pins on your post. Always start with three and then add or replace every couple of months to keep the post fresh on Pinterest. After about 3 additional pins if the post still isn’t picking up on Pinterest you can probably remove it from your list of posts to keep refreshing. Sometimes posts just don’t do well on Pinterest, but I like to give them plenty of opportunity to do well. It could be that sixth pin that helps a post take off, you just never know.


  17. Jason Hoover says:

    I found success with viewer numbers and followers the old way. (lots of manual pinning 80/20 everyday) I am trying to please the new algorithm but feel lost. I have about 40 pins of my own right now and I can surely go back and create one more for each article. What is the number to pin each day then? Would you sprinkle in third party pins?

    Secondly should your treat each board as its one account so speaking. I.e. A pin gets pinned to every board it is relative to, without regard to how many times the pin is found in your overall account?

    Thank you for all the help you provide I love creating content and just want it seen by more so I can create more and keep that ball rolling.

    • Hi Jason,

      There is no set number to pin every single day. On both of my Pinterest accounts I pin between 30-40 pins everyday. There are times I am only pinning my pins. Basically I only pin third party pins when I want to stay consistent with my schedule and fill it in.

      Pinterest does not care if you have duplicate pins on your account overall, they don’t even really care about duplicate pins on the same board. This theory about duplicate pins is an old one that never actually applied or was confirmed by Pinterest. I recommend pinning a pin to all relevant boards and then changing up the pin either in the description or the image before pinning again.

      Create new pins for old posts often and create new content for your blog at least weekly. Pinterest likes new content and new pins.

  18. Paul says:

    Hi Crystal, I wonder, what’s your view on Tailwind Tribes?

    Do you still use and recommend them?

    And do you get a lot of benefit from them, or not so much compared to pinning on your own?

    I’ve been using tribes for a few weeks and they seem to have helped, but I have a very new account. I’m curious if they still have value when you already have an established account with good reach, like yours.

    • I still recommend Tailwind and use them on both of my accounts. As far as tribes is concerned I use them from time to time and they can bring a significant boost to traffic, even on established accounts, but I don’t find them necessary. I just squeeze in pinning to and from tribes when I can.

      I can’t imagine not having Tailwind for my blogs. It is a huge time saver for me. When you are writing for 3 or more blogs and creating new products there needs to be more hours in a day. This particular tool is my favorite one for blogging.

  19. Amoy says:

    Wow! Thank you, you gave much needed advice thank you… I really hope enabling this strategy will allow my blog traffic to take off. Thank you

  20. Lisa says:

    Wow, your article are blowing my mind.

    I like your idea to pin your article to other relevant board. Sure I will Implement your ideas.
    But I have problem, how can you choose and decide your relevant board name?
    I have blog about home improvement and decor, so my board just simple room name, like “bathroom”, “living room”, “kitchen”, etc.

    If I have article “12 Bathroom Tile Ideas For Small Bathrooms” I will post it to “bathroom’ board and done. So how to search relevant board name that I can use, so my pin can pinned to other board too not just single board?

    • I actually go in depth about how to create new boards, naming them, and getting Pinterest to understand what the board is about in my new book, “Group Boards Not Required.” The short version of this is use keywords that Pinterest recommends in searches to help name your boards, then fill them with recommended pins.

  21. Mahesh says:

    Hello, this is one of the best posts I read about Pinterest. Kudos to you.
    However, I have only one question.
    While creating new boards, should I make it a secret board and then repin 20-30 images in it before making it public?
    Or should I do the same procedure without making it a secret?

    • Don’t worry about making the board secret. As soon as you create it load it up with pins that Pinterest recommends for your board. After a day or two you should be able to start pinning your own pins to that new board.

  22. Mahesh says:

    Hello Crystal, I have one more question. If I have 4 boards for each category lets say for blogging category, I have boards such as blogging tips, blogging ideas, blogging advice & blogging tips & tricks.
    Now I created a new pin related to blog traffic, so I have to pin it on all the 4 boards on separate days. right?
    Now my question is what should I do after that pin has been pinned in all the 4 boards.
    Should I start repinning it to the same board again with a different description or should I just leave that pin there and create a new one to again rinse & repeat?

    • Yes always pin on separate days to make you don’t look spammy.
      If you want to go for a second pinning round on the same pin I would absolutely change the description. I rarely do two pinning rounds on the same pin graphic. I create enough content regularly enough that I don’t often have to worry about doing a second round of pinning. I usually wait two months then create a new pin for that post and send it through a pinning cycle. Pinterest doesn’t really care about duplicate pins though, but they do recommend that you change the description on any pins you are going to try to pin again.

      • Mahesh says:

        Ok so what you mean is…you create a blog post along with its pin…then you pin them in their respective boards on seperate days and then leave it there for 2 months…after 2 months, you create new pins and do the same process again…also during this interval, you are creating new content as well and doing the same process. Am I right?

  23. Ray Amaari says:

    Thank you so so so much! You deserve a gold medal for sharing this and I can’t believe this information is free! I wasted so much money on ebooks that didn’t even mention any of these but common sense things everyone already knows about Pinterest. Thank you so much once again, now off to work I go. Also, do you have any tip for when a pin goes viral? How do you keep the ball rolling?

    • Sometimes you can keep it going by pinning a new version of that pin with a different description. Usually when a pin goes viral you have a couple of days of activity on that pin and then you may get residual activity for a while. You could always create a new version of that pin and start pinning that one as well. I find that a viral pin usually has no rhyme or reason and is just in the smart feed or search feed in the right place at the right time for that particular pin. Be grateful for the viral pin and create more like it.

  24. Andrea says:

    Hi Crystal,
    Thank you for sharing these very great tips. I can’t wait to try them out.
    Can you tell me where I have to put the ccs code? In wordpress when I upload the PIN image? Or into the blof post in the txt mode?

  25. freddie says:


    This post is a gold mind I learn so much from this one post alone thanks for sharing all this value.

  1. 2018-11-09

    […] high performing enough to really drive me any big traffic numbers. You should check out the article here, but Crystal’s strategy revolves around making niched boards of your own and pinning your own […]

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